The Shift from Magazines to Social Media

In the past, home inspiration came from glossy magazines, television shows, and high-street showrooms. Now, platforms like Instagram, TikTok, and Pinterest provide an endless stream of real-life inspiration from creators who showcase their own spaces, projects, and expertise. This shift has made home improvement feel more accessible and achievable.

Real Homes Over Picture-Perfect Interiors

One of the biggest changes home creators have brought about is the move away from overly polished, unrealistic interiors. Audiences now engage more with content that reflects real homes—lived-in spaces that balance style with practicality. This authenticity builds trust and encourages more people to take on home projects themselves.

DIY and Budget-Friendly Solutions Gain Popularity

Creators have made DIY home improvements and budget-friendly solutions more popular than ever. From upcycling furniture to renter-friendly hacks, they offer accessible ideas that empower people to transform their spaces without spending a fortune. Brands that align with this approach can tap into a highly engaged audience looking for practical solutions.

Product Discovery Through Trusted Voices

Rather than relying on traditional advertising, consumers now turn to home creators for recommendations. Whether it’s a must-have paint colour, a game-changing tool, or a stylish yet affordable sofa, creators provide insights that help their followers make informed purchasing decisions. Their firsthand experience makes their recommendations feel more personal and trustworthy.

How Brands Can Work with Home Creators

For brands in the home sector, collaborating with creators is one of the most effective ways to reach engaged audiences. Whether through product placements, DIY challenges, or long-term brand partnerships, creators bring products to life in a way that resonates with their followers.